People are cutting their own hair at home more than ever and looking for ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, ...

I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten up my mousy brown strands. Although I am so ha ...

"Purple shampoo is amazing on pale blonde ... "It’s a great product for maintaining a cool blonde look at home between hair appointments." Fudge harnesses the power of violet pigments with ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.