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Vera Bradley to sell Pura Vida business as part of ‘strategic evolution’
Vera Bradley, which had already acquired a 75% ownership stake in the California-based jewelry brand in 2019, acquired the ...
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Pura Vida Enters Gaming as Exclusive Jewelry Partner of Raidiant's Calling All Heroes Major 1 Tournament
LOS ANGELES, March 13, 2025 /PRNewswire/ -- Pura Vida, a renowned brand known for its handcrafted jewelry and dedication to empowering artisans, is joining forces with Raidiant, the leading ...
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Get a Head Start on Mother’s Day Gifts with These 10 Under-$25 Jewelry Pieces
Some things will always be classic gifts for a reason, and one of those is jewelry. Pura Vida has so many affordable pieces for Mother’s Day, and we found 10 options under $25 for everyone on ...
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10 Gifts Inspired by One of the Biggest Jewelry Trends of 2024—Starting at $5
Head over to Pura Vida to add the charms to your online cart and build your own jewelry, starting at just $5. Shop more of our favorite designs below. We independently evaluate all recommended ...