With a focus on high-end brands, mother-of-the-bride dresses and evening wear, the store has earned a reputation that extends beyond Fayetteville ...

With two daughters 10 years apart, Dezarn said she spent years shopping for prom and pageant dresses before deciding to open a business of her own. Initially, she planned to operate on a ...

Jodi Swaja is the person behind the new prom, pageant and special occasion dress shop The Elegant Edge now open in the Hutchinson Mall. Swaja opened the business with help from Southwest ...

All of the proceeds made from the pop-up boutique benefit LACASA. LACASA helps survivors of child abuse, domestic and sexual violence navigate the criminal justice system.

"A lot of them are saying they're going to their freshman homecoming dance next year or their first prom, or even doing their first pageant!" Meyer hopes that this dress shop can be an accessible ...