Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

Stop guessing what your customers value in your product or service. Use conjoint analysis to determine what features are most ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

A new article from McKinsey considers how consumer goods companies can design their packaging to appeal to consumer desires, ...