Products that are natural extensions of other product lines are ideal private-label products. For example, your product might be a rack that allows people to bake four sheets of cookies at a time ...

So they buy the store’s private label brand because their connection with the store brand is more meaningful than their connection with an individual product brand. “The success we are seeing ...

A class action lawsuit claims the grocer and manufacturer marked the products as compostable despite containing “forever ...

NEW YORK — Consumers continued to turn to private label products in 2024 as total category sales rose 3.9% to $271 billion when compared to 2023, according to data from the Private Label Manufacturers ...

Market Share Expansion: Private label products now command significant market share in Europe. According to NielsenIQ, private labels account for over 30% of total retail sales in many European ...