Joining Green Gorilla in 2017, De Forest oversees all aspects of operations, including retail sales, marketing, product ...

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.

Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger’s proprietary customer ...

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

according to a report from the Private Label Manufacturers Association. Unit sales of store brands have grown by more than 2% since 2021, while national brands decreased by nearly 7%.

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category, which is poised for further growth as economic uncertainty looms.

Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global ...