Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

Last year, Kroger launched a private label produce line called Field & Vine and revamped its pet brand Abound with redesigned packaging and more products. “We look to create destination items that can ...

family-owned grocer Market of Choice strengthens its commitment to local makers with the announcement of its new private label line, Craft & Kitchen. This new line includes premium dairy products ...

However, it’s not just about spending less; it’s about spending wisely. Private labels are delivering premium-quality products at lower price points, making them an attractive alternative. Categories ...

Virtually all U.S. households (99.9%) purchased at least one private label grocery item in the past 12 months, per a Numerator report in December. That was followed by health and beauty (99.2%), ...