A TikTok has gone viral where a user showcases the morning routine that he says changed his life, all while always having a flashy blue glass bottle of Saratoga Spring Water in his hand or nearby. That lifted shares of Saratoga's parent company this morning.

Shares of Primo Brands are poised for a big gain on Monday. The company saw fast growth from its Saratoga brand even before its recent viral attention.

Water became an unlikely internet star over the weekend thanks to an extravagant morning routine video from fitness influencer Ashton Hall that went viral. Hall’s rigorous morning ritual involves no fewer than five bottles of Saratoga spring water,

If you've seen a certain viral morning routine on TikTok, you might've noticed that it centers Saratoga's iconic blue bottle. Was that on purpose?