These "It Girls," according to the study, obviously have discerning taste in brands ... foundation is especially popular. What it is: Forever 21 is a massive fast fashion chain, known for churning ...

Best kids and baby clothing brands for every price range - From funky prints to cosy pyjamas and cool T-shirts, these are ...

Why it's hot: Girls love OPI ... created a supermarket out of items emblazoned with its brand — are some of the most over-the-top in fashion. With celebrity spokesperson Kendall Jenner, it ...