Crackle and Pop to sell the cereal. In 1964, no less than the Rolling Stones were paid for writing a Rice Krispies jingle.
Froot Loops are also relatively soft compared to crisp rice cereal, so they give a little ... but it does have a subtle pop from the mallows. If you'd like a little more sweetness, you can always ...
NORTH PHILADELPHIA (WPVI) -- A new pop-up cereal bar in North Philadelphia is becoming the ultimate escape for a fun, Y2K experience where you can drink and eat your cereal in a martini glass.