When you want to erect a pop-up tent, all you need to do is take it out of its storage bag and, as if by magic, it will automatically spring into shape in seconds. It’s joyously quick and simple.

Pop up in Seconds and Portable: Take out this pop up sports tent from the storage bag, throw it into the air, and the dome tent will automatically pop open - Be careful not to be hit by the pop-up ...

The 'Quechua 2 Seconds Easy Fresh & Black Pop-Up tent (2-person)' doesn't exactly roll off the tongue. In fact, if the promises are to be believed, it'd probably take you longer to say the name ...