"It makes us all feel good about sacrificing a giant anthropomorphic pastry at midfield in the middle of a bowl game on live TV.” ...
The New York Times tells a slightly different story than the Pop-Tarts website, claiming it was actually rival cereal makers ...
Prick the top of each tart multiple times with a fork to let the steam escape during baking. Bake in a 350-degree oven for about 25 minutes, until the pop-tarts are golden. Cool them completely ...