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General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’
The Doughboy has been an iconic piece of Americana ... Another way the new brand evokes Pillsbury products: a ligature that blends the two Ls in the logo together, “like the melting together ...
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The Pillsbury Doughboy Has A Family — And A Real Name
The Pillsbury Doughboy is among the most influential food mascots of all time, up there with cultural icons like Betty Crocker and Chester Cheetah. The adorable, doughy mascot has been capturing ...