A Wisconsin specialty license plate often requires an annual $25, tax-deductible donation to the organization associated with ...

After analyzing the most popular license plates in Wisconsin in 2024, we asked readers what their design means to them.

State lawmakers are hoping the second time is the charm when it comes to offering Wisconsinites a new type of specialty ...

Michael Kertscher, the president and general manager of Road America, tells the story of how the plate got made and why it's ...

There were about 6.7 million valid specialty license plates in Wisconsin in 2024. "It's becoming more popular — personalized plates — for whatever reason that may be. There's been an increase ...