A typical perm can last anywhere from three to six months. Depending on the texture of your hair and how well you care for it—along with the products you use—the life of a perm can be extended ...

Discover everything you need to know about lash perms, from the procedure to aftercare, costs, and safety considerations, ...

they don’t care. “I guess some kids call it ice cream, because when you have curly, fluffy hair all around your head it looks ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

Hair care products developed for ... or a combination of the two to set lasting and controlled waves. The “perm’s” enormous popularity as a fashion and a salon procedure was solidified by the 1930s, ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.