Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Pepsi is reigniting its iconic Pepsi Challenge, this time pitting its zero-sugar cola against Coca-Cola's equivalent in a nationwide taste-test campaign. Announced on February 5, 2025, the revival ...

So, instead, brands like Coca-Cola and Pepsi have gone all in on “zero sugar” for a more modern, neutral appeal. Coca-Cola’s marketing strategy for Coke Zero Sugar has clearly paid off.

Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips. PepsiCo. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated ...

Channing Crowder defended his love for sodas from Fred Taylor ahead of the release of the Pivot Performance Energy drink line ...

In a reversal of the cliché, Costco announced that soon it will no longer serve Pepsi products at its food court, so hopefully Coke is okay. Ron Vachris, CEO of the warehouse retail giant ...