F or decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before.

But then we also have a Monday morning jolt of natural caffeine, courtesy of Pepsi, and some M&A activity. That'll be fun to ...

Cola’s founder, studied medicine at UNC. In August 2024, Pepsi secured the pouring and exclusive vending rights contract for UNC’s main campus.

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...