We've seen generative AI embraced by countless big brands, often with controversial results. From Adobe to Disney, ...

Ford’s ‘Edsel’ car was a notorious flop. Was the name to blame? Pentagram tells the wild story behind the fraught process of naming its sedan from the 1950s. Pentagram’s holiday card has ...

Created by Paula Scher and her team, the identity focuses on a ‘square peg in a round hole’ icon that signifies there is no normal when it comes to mental health Pentagram partner Paula Scher has ...

Virgin Money approached Pentagram’s Luke Powell, Jody Hudson-Powell and Domenic Lippa to create a fresh look to go with its new proposition, as a brand that shares Virgin’s core values but happens to ...