The direct-to-consumer brand was founded in 1995 by Paula Begoun, then acquired by Unilever in 2021. Paula’s Choice products are now sold on the brand’s website as well at Sephora, Sephora at ...

Learn more Paula's Choice Skincare ... the creation of her namesake brand, Begoun was struggling with acne and eczema, constantly searching for products that wouldn't make her skin worse and ...

there aren’t many hats Paula Begoun hasn’t worn during her varied career in the beauty industry. Most well known as the founder of online beauty bible, and now product line, Paula’s Choice ...