Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Patron Tequila director, Francisco Soltero ... So, with less of the South American spirit to go around, does it annoy the bartender when he sees people shooting it? “Even the industry, there are still ...

John Paul DeJoria, the billionaire founder of Patrón Tequila, has assembled a crack team of industry veterans for an upcoming spirits venture. Dubbed “Round 2 Spirits,” the executive board ...

Last night, Patrón unveiled its ultra-premium tequila, Patrón El Alto, at Gitano with a star-studded celebration. Levi kept the vibe alive with a killer DJ set, while notable guests like Sammy ...

An intoxicating episode of the Discovery UK Channel series How It's Made goes inside the Patrón Tequila distillery to show ...

The former CEO of tequila brand Patrón has found a buyer for the sprawling $58 million mansion he built in Jupiter, Florida, according to listing records. The lavish home was built in 2021 by ...