Luxury tequila brand Patrón discontinued its XO Cafe expression in 2021, much to the chagrin of the many devoted fans of this tequila-based coffee liqueur. But on April 1, the brand announced ...

The news that Patrón’s beloved coffee liqueur Patrón XO Cafe has returned may have come out on April 1st, but the tequila producer guarantees it’s not a prank. On Monday, Patrón took to ...

Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and talk about it. This week, Patrón is debuting a new additive-free ...

Patrón, a Bacardi-owned tequila brand, is making a loud, clear and billboard-sized statement. The tequila brand has today launched ‘100% Additive-Free Tequila,’ an integrated campaign ...

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

INDIANAPOLIS — An Indianapolis man was sentenced to prison after shooting a liquor store employee and stealing a bottle of Patrón tequila. George Sisk, 47, was sentenced to 13 years in prison, ...