However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s ...

When it comes to personal style, the right fragrance can leave a lasting impact. In 2025, luxury perfumes for men are more ...

The Armani Diamonds She Eau De Parfum has been cut by 50% in the Debenhams sale, meaning the 50ml bottle is just £31 and the ...

For the unaware, Brioni is a powerhouse of Italian fashion. Founded in post-war Rome, the brand is known for stunning suits ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When you head into a perfume shop or try to buy a new scent online, you’ll often see these terms float around: eau de toilette, eau de parfum and aftershave. But what do they actually mean?

We rounded up the best, most viral beauty product launches of 2024, from buzzy lipsticks, hair tools, and skincare.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the ...

My top pick that will have any guy feeling like a new man is the Blu Atlas Bountiful Eau de Parfum. See it! The name perfectly suits the cologne — a single spritz will make him feel like there ...

This limited-edition lipstick from Dolce & Gabbana not only provides serious color payoff, it’s topped with an eye-catching gemstone to set it apart from the rest of the tubes in anyone’s ...

The Clean Classic Beauty Eau de Parfum is crafted with vegan ingredients and is both phthalate- and paraben-free, making it perfect for those with sensitive skin. While available in 20 different ...