like "Jay Blue," while others derived from fruits — "Apple Green" — or the natural environment, as in "Storm Gray." His color book "evolved into the Pantone color chart," according to Lewis.

And that, you know, it raised a question.” In late 1999, Pantone simply fired off a press release declaring “Cerulean Blue” its very first Color of the Year. Now, it’s a juggernaut — and ...