Official details and social media posts from PUMA's announcement of the multi-year "Go Wild" global marketing campaign.

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is aimed at the “aspirations of new generations of consumers.” Puma confirmed it increased its marketing investment by 40 percent over 2024, resulting in its largest marketing investment to date.

Puma's largest global campaign to date wants to reach young people and stand out in the competitive sportswear market.