Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is aimed at the “aspirations of new generations of consumers.” Puma confirmed it increased its marketing investment by 40 percent over 2024, resulting in its largest marketing investment to date.

Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in its brand identity, reinforcing

When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the athletic powerhouse said marks "an evolution in its brand identity" and is aimed at the "aspirations of new generations of consumers.

Puma is celebrating the runners’ high in a new spot, the first push in its “Go Wild” campaign that will be the sportswear brand’s biggest ad effort yet. Set to a remake of

Official details and social media posts from PUMA's announcement of the multi-year "Go Wild" global marketing campaign.

Puma's largest global campaign to date wants to reach young people and stand out in the competitive sportswear market.