LOS ANGELES – Pro Shop, a golf media and commerce company, announced on Thursday an exclusive deal with the PGA TOUR to relaunch one of golf’s most celebrated television franchises, "The Skins ...

The Tour is partnering with Pro Shop on the creator series, a series of competitions for gold creators connected to Tour ...

“PGA Tour Studios is a landmark step in golf media, signaling a tangible investment to more deeply connect with our fans ...

There is set to be three 'creator' events during PGA Tour weeks this year as the circuit continues to lean into the ...

Pro Shop is partnering with Propagate Content to develop and produce the new Skins Game. “Reimagining an iconic event like The Skins Game in a retro-modern way that engages today’s sports fans is ...

Executives at PGA Tour say they are getting ready for a new era in sports when leagues will need to exercise significantly more control over the content that’s made from the games, matches and ...