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Is the Viral Ouai Curl Cream Worth It? Two Editors Test It Out
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...
Hair fragrances are bringing a refreshing twist to the beauty scene, with Chanel, Miss Dior, Byredo and Ovviovita all joining the mane event
Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...
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Jen Atkin's Two Brands, Ouai and Mane, Are Collaborating
Mane, her hair tools brand available at Sephora, is teaming with Ouai, the brand she founded in 2016 and sold to Procter & Gamble in 2021. Atkin holds the title of founder at both brands ...
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Boots launches The Big Boots Sale with up to half price on YSL, Ouai, Fenty and more
The almighty sale will span across big name brands stocked at Boots, including Fenty, OUAI, Sculpted By Aimee, No7, YSL, and many more renowned brands. The Big Boots sale will start online on ...