Cola's beginnings, from a struggling drink containing cocaine to a global empire shaped by psychological marketing and ...
In 1942, the Nazi apparatchik Otto Dietrich sniffed, “America never contributed anything to world civilization but chewing ...
Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...
Unfortunately, the most interesting fact about Buffett's Coca-Cola holding is arguably the inaction over the last 31 years.
Kenya Barris is the creative force behind a six-minute Coca-Cola commercial that tells the story of how a family and Coke ...
Pharmacist Dr. John Pemberton created the Coca-Cola syrup recipe, circa 1886, and it remains one of the most highly protected trade secrets in history. In addition to its iconic Coke Classic ...
Company chair and CEO James Quincey has presented President-elect Trump with a special commemorative bottle of Diet Coke ...