Riveted: The History of Jeans reveals the fascinating and surprising story of the iconic American garment. They’re more than just a pair of pants — America’s tangled past is woven deeply ...

From their roots in slavery to the Wild West, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics is writ large.

The company employs close to 300 people and has two factories in Maine and one in North Carolina. Its Asheboro, North Carolina factory is where the company's jeans are produced. "The vision was always ...

Two years ago, the Levi's 501 turned 150, a landmark anniversary for the most iconic silhouette in denim. You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob ...