Now we’re so clued up about what we eat, it’s a natural extension that we’re subjecting our beauty products to the same forensic examination. The beauty industry has responded to this demand.

I personally love “Earth” for a more natural finish, as well as “Bronze” that makes my light brown eyes pop. The products aren’t as pigmented, which may steer beauty users away from the ...

Meet the clean beauty brands revolutionizing make-up and skincare with clean ingredients and effective formulas delivering ...

Bring out your natural beauty by using natural makeup that's as good for you as it is for the planet. Make no mistake—natural ...

With a stated mission to prevent customers from having to “compromise their health for beauty,” this natural skin, makeup and body product supply store is staffed by highly trained consultants ...