Cast your mind back to 2017, when The Ordinary launched its serum foundation. Costing less than £6 (at the time) and with added skincare benefits, it soon amassed a waiting list of more than 25,000.

If there's one thing I'm eternally on the hunt for, it's a good everyday foundation that doesn't make my bank account cry. And I've found many! There's this one from DB Cosmetics I tried a couple of ...

I do. I was frantically filling my virtual shopping cart with The Ordinary’s Serum Foundation following the brand’s announcement that it would discontinue the product a few months later.

The Ordinary’s Serum Foundation might look petite, but it holds the standard 30ml of product – that you’ll find in Giorgio Armani Luminous Silk or NARS Light Reflecting foundation (my all-time ...

2022 was a dark time for fans of The Ordinary Serum Foundation; as loved as the formula was, the brand, sadly chose to discontinue the product *gently wipes tear*. But (!!) just like Alison ...

The Ordinary needs no introduction. It is renowned for creating affordable yet innovative skincare products that work. One of ...

When I was at university, I religiously used The Ordinary Serum Foundation every single day. At the time, I couldn't believe I had actually found a foundation that worked for my combination skin ...

Back in my uni days, I was a die-hard fan of The Ordinary Serum Foundation. It was my daily go-to, perfect for my combination skin, and the price tag of just £6 was an absolute steal. So you can ...

The Ordinary has brought back its cult-favourite Serum Foundation for a limited-time. The bestseller is the latest discounted product that’s returning due to popular demand. It’s available to ...

The marketing stunt has been met with praise and criticism from people supporting the reasonably priced goods, and vegans ...