Google's new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.

By tapping into its Shopping Graph, Google’s dataset of 45+ billion listings of products for sale across the web, the company is enabling more immersive and contextual shopping experiences. During an ...

Google Shopping’s new virtual try-on feature uses generative AI to give users a virtual fashion expert at their fingertips.

The feature, which rolls out in the US this week, will let you try on different looks, like “soft glam” or “spring makeup,” as well as shop for the products that go along with it. Google is also ...

Beauty and mobile Augmented reality ... with many such as Sephora driving sales by allowing users to try on products through cameras on mobile and online. Research has shown that while these ...