buff Mr. Crews looks directly at the viewer and bellows that his body is so powerful he needs to use Old Spice products to cover his powerful body, powerfully. Displaying each product for the viewer?s ...

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The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything.

"Old Spice uses Facebook to connect with our fans on a one-to-one basis," he says, adding that promoting active discussions and product giveaways on the page have built brand loyalty among customers.