The videos creatively incorporate local references, culture and a distinctly British sense of humour, as well as bringing the Old Spice brand bang up to date for the social media generation.

Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

The Old Spice Fresher Collection makes guys "Smell as Great as Nature ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

A number of beloved brand mascots unite for Instacart's 2025 Super Bowl ad, and work together to deliver a record-speed grocery delivery.