Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys. Mattel was still allowed to produce DC-themed toys ...

Set to debut on March 15th in the Main Gallery, marking the kickoff of the legendary toy company’s year-long 80th anniversary celebration, the show will feature new and original, one-of-a-kind artwork ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

That decades-old advertising slogan succinctly captures ... have never been more of a force in pop culture. Classic Mattel toys include, above, clockwise from left, all-female presidential ticket ...