Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are ...

Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half Time’ campaign push. And just like that, the cola clash is back, cutting ...

Using the Simply name was based on consumer feedback and adoration for the 21-year-old brand. Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply ...

Coca-Cola has been the market leader for decades. It remains the world’s most valuable soft drink brand with a market cap of $307.22 billion as of March 9, 2025. PepsiCo. is a second at $211.814 ...

As these brands have continued to roll out new flavors across more store shelves, Coca-Cola hasn’t had an answer to the draw of the healthier soda category -- until now. Today, Coca-Cola ...

The success is driven by Fairlife’s Core Power protein shake brand ... has managed to pull off the latter, Gajrawala said. And it also benefits from Coca-Cola’s behemoth distribution system ...