To capture a projected image, innovators in the early 1800s began inserting chemically treated paper or metal plates at the back of the boxy camera obscura, and the art of photography was born.

I have experience in the immersive art world, working here at Factory Obscura. So, why not marry the two?'" Cox said, watching people doing biceps curls and bench presses with the "bear-bells ...

Along with project funding, Vornado tapped Obscura Digital, a San Francisco-based creative studio, to develop and implement engineering of the state-of-the-art technology required for this project.