Nike will take over Microsoft's flagship London store in order to continue trading during the renovation of its iconic ...

Whether you’re a weekend warrior or someone more committed—like Michael Jordan or Tiger Woods, two notable brand spokespersons—Niketown wants to outfit your sporting life. The first four of ...

Nike will open a pop-up inside Microsoft’s former Oxford Circus flagship while its Niketown store opposite is being ...

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One of Niketown's biggest problems is that it doesn't consistently take advantage of Nike's best assets. Throughout its history, Nike has been able to land elite athletes for sponsorships more ...