XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women ...

The explosive growth of women's sports, now a billion-dollar industry, highlights a groundbreaking shift as the sector ...

Star A'ja Wilson's first signature Nike basketball shoe is dropping before its official launch date at two locations on March ...

The tie-up is expected to give Nike a leg up in women-centric athleisure brands as it stakes its turnaround on a return to its core sports roots. It currently relies on its men-focused business ...

The Los Angeles Lakers legend always championed women's sports, especially in basketball and the WNBA. So it's the perfect ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

In the women's sports wear industry, Nike lags behind rivals. Nike's latest Super Bowl advertisement, its first in over three decades, highlighted well-known female athletes such Caitlin Clark and ...

Nike is doing what Nike does best, blending fashion and comfort. The athletic brand is combining their Air Max technology and another classic design in sportswear with the release of the Air Max Dn8.