FDJ-SUEZ confirmed that athletes and staff will wear lifestyle apparel designed by Nike this season, which blends aesthetics ...

A handful of Nike Air Force 1 '07 LV8s are on sale for as low as $80—up to 36% off their normal price of $125. These popular ...

A new colorway of the Alphafly 3 just surfaced with hues plucked out of a military surplus store: Light Army, Ironstone and ...

The two corporations have this in common: They both define their core markets by lifestyle. The Oregon-based Nike brand defines its global market as the "sport culture." Apple's core target audience ...

To support this strategic shift, Nike accelerated its Diversity, Equity, and Inclusion (DEI) initiatives. During COVID, lifestyle products became more popular, especially in the running category.