Nike and NBA star Ja Morant are reportedly preparing to launch the brand new Ja 2 “Heart Eyes” sneakers this Valentine's Day 2025. According to reports by SBD, the shoes are scheduled to be ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike says: "You gotta know where you've been to know where you're going. We took that to heart when creating the Stay Loyal 3, a modern shoe built on the Air Jordan legacy. Inside and out ...