Nike continues to push boundaries with its All Conditions Gear (ACG) line, and the brands latest addition, the Nike ACG Air ...

The benefit of building a strong brand name is that it remains one of the most sustainable competitive advantages in business ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike began sneaker collaborations in 1973 and signed the first partnership deal with American athlete Steve Prefontaine.

Since our story, the company has added its planes to a popular Federal Aviation Administration program that makes it harder ...

Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas ...

Nike’s two new golf shoe collaborations with Eastside Golf boast a rare and unique design detail that lets wearers easily change up either shoe’s look. Maintaining this brand value must partially ...

Nike earned $50.6 billion in revenue in 2023, and Jordan Brand brought in $6.59 billion in revenue — or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product ...

The footwear releases from Drake’s Nike Nocta line have slowed in 2024, but new rumors — and an early look at an unreleased ...

The company performed well the final year when Hill had his leadership role, growing revenue a solid 7% and Nike brand revenue 11% in fiscal 2019. With the hiring of Hill, Nike is not getting a ...

The whole point of this organization combined their experiences in branding, marketing ... Division Street collaborated with Nike to create the "What The Duck” Dunk Low collection. Two pairs will be ...

If you do want to pick something a little more versatile than what a golf brand has to offer, check out Adidas Adicross, Nike ...