Country music and style have hit the mainstream. In New Zealand, that doesn't always mean big boots, belt buckles and hats.

Merino wool is different. It is much finer and softer than the regular wool you may know from your childhood days. It is found on the Merino sheep in Australia and New Zealand.

Sometimes it takes an outsider to come in and give a dyed-in-the-wool farmer a wee nudge. This is where Southland ...