24 Family Mega Rolls of Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture (4 packs of 6 rolls) (24 Family Mega Rolls = 132 regular rolls*), 388 sheets per roll—packaging ...
Our desired shopper behavior: get non-users of Cottonelle ® to buy their toilet paper based on "best clean," rather than softness or strength. Shoppers understood the link between texture and clean in ...
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