I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

And no, you don’t have to worry about the company reformulating its beloved soda formula à la the New Coke fiasco from the mid-80s. Rather, the soda giant, as part of a broad effort to be more ...

From infamous flops like New Coke to ill-conceived promotions like the Hoover free flights debacle, these are some of the ...