Considering that budget is also a concern, one way to lower risk is to partner with micro-influencers, including those on ...

Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

General Manager ReShon Anderson talks about her plans to transform the former mall mainstay into a personalized gifting ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1.

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

The company also focused on key initiatives, such as introducing a new economic model for club operations and refinancing a ...

Del Rio, will report to Montague. • President of Regent Seven Seas Cruises, Andrea DeMarco, to step down after creating a new brand strategy that lays the foundation for a banner 2025.