Behr paint’s 1947 origins may date to the dawn of the television era, but the company has stayed on the cutting edge with media channels in its quest to reach new DIY-focused homeowners.

But one paint name, that has certainly caught the attention of the internet, might take you aback. The paint, a kind of wispy ...

So why does the paint brand Behr have a moss-tinged white called Climate Change? It's been five years since people first ...