By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand ...

So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product or brand name should be memorable, and it should support a larger strategy. It ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive ...

Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.

So over the following months, I conducted 10 in-depth interviews with some of the world's top brand-naming experts. Each one answered similar, specific questions: "What's your process?" ...

As I continue to play catchup, building my personal brand and helping others build ... But do it early on, because while your business name may change, most likely your birth name will always ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online business, whether you’re aware of it or not, you’re also ...

"Your branding sounds a lot like ... thousands of customers," per Bloomberg. The new naming system will "make it easier for our customers to do business with us," said Dell founder and CEO ...