Kyrie Irving proved that he did not need Nike to move shoes. Irving launched his first signature sneaker line with ANTA, which made the Chinese sportswear brand a household name among basketball ...

Currently accounting for around 55% of the retro basketball shoe market, it’s clear that Jordan shoes remain the dominant brand long after his retirement ... Just know you’re still paying for the ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

We take a look at Skechers basketball shoes, which are surprisingly good for their price point (and have Joel Embiid and other big names behind them).

Reebok, the iconic sports brand, and the WNBA announced a multi-year partnership, making Reebok an authorized league footwear ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Moolah Kicks created a women’s-specific basketball sneaker in 2021.