NYX vs. e.l.f.: What’s the Better Drugstore Beauty Brand?
“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...
Marketing Interactive1d
NYX turns up the volume on female artists in makeup-inspired mixtape
Beauty brand NYX Professional Makeup (NYX) is blending music, makeup and female empowerment with its latest "NYXTAPE" ...
Business Insider5y
The best drugstore concealers you can buy
The best drugstore concealer for blemishes The NYX Professional Makeup Hi Definition Photo Concealer Wand is a fabulous multitasking concealer with a compact doe-foot applicator that makes it easy ...
JuJu Watkins Shares Her On and Off Court Must-Haves From a $6 Lipgloss to $999 Compression Boots (Exclusive)
USC Basketball Star JuJu Watkins, who has a new partnership with NYX Professional Makeup, shares her favorite beauty products ...
Marketing Dive9d
NYX blends music and makeup for TikTok-focused mixtape
The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.
The Victoria Advocate11d
NYX Professional Makeup Announces NYXTAPE Mixtape Co-Created with Independent Female Artists
LOS ANGELES, Jan. 22, 2025 /PRNewswire/ -- NYX Professional Makeup announced today the launch of NYXTAPE, a mixtape made up of five new bespoke tracks co-created with five independent female ...
Marketing, music and makeup: NYXTAPE, NYX’s ambitious strategy
The NYXTAPE project includes the participation of five independent artists: Snow Tha Product, Zeina Mates, Dina Ayada, 8ae ...